Bliss, a leading real estate developer, launched the “Austin Lush & TULIP Wakad” project, a prestigious residential development in Wakad. The primary objective was to generate leads and increase bookings for the project. The campaign spanned over two months, during which Bliss aimed to achieve significant results. The campaign resulted in 1027 leads with a Cost Per Lead (CPL) of 514. Additionally, the project recorded 226 site visits, utilised 68 tokens, and successfully secured 45 bookings.
Challenges Faced:
High Cost Per Lead (CPL): The campaign encountered the challenge of a relatively high CPL, which required strategies to optimise lead generation and improve cost-effectiveness.
Competitive Market: The real estate market in Wakad was highly competitive, necessitating distinctive marketing approaches to attract potential buyers to the Austin Lush & TULIP project.
Intense Market Competition: The real estate market in the vicinity of Wakad was highly competitive, with several other residential projects targeting the same audience. Standing out and attracting potential buyers amidst intense competition posed a significant challenge.
Keeping Up with Market Fluctuations/Trends: The client struggled to stay updated with market fluctuations and trends, affecting their ability to adapt and respond effectively.
Approaches Implemented:
Targeted Digital Advertising: The campaign utilised targeted digital advertising across platforms like Facebook ads, Google ads, and display ads to reach the relevant audience and optimise lead generation efforts.
Landing Page Optimization: The landing page for the Austin Lush & TULIP Wakad project was optimised to offer a user-friendly experience, compelling content, and clear calls-to-action to drive conversions effectively.
Lead Nurturing Campaigns: Personalized lead nurturing campaigns were designed using email marketing and automated follow-ups to engage and nurture leads, increasing their interest and likelihood of conversion.
Technology Integration: Technology tools were integrated to streamline lead management, automate follow-ups, and efficiently track lead interactions, ensuring a seamless lead generation process.
Results Achieved:
Our collaborative efforts with Bliss yielded significant results in lead generation for Maximum City:
Client name
Project Name
Leads Count
CPL
Tenure
Site Visit
Token
Booking
Bliss
Austin Lush & TULIP Wakad
1027
514
2 Months
226
68
45
The Austin Lush & TULIP Wakad campaign generated 1027 leads, exceeding the client’s expectations.
The campaign achieved a CPL of 514, reflecting cost-effective lead acquisition and optimised marketing efforts.
A total of 226 site visits demonstrated effective engagement and strong interest in the project among potential buyers.
Out of the 68 tokens available, 45 were utilised effectively, showcasing successful token-based promotions and incentivization strategies.
The campaign secured 45 bookings, reflecting the effectiveness of the marketing approaches in converting leads into actual bookings.
Conclusion:
Bliss successfully executed the Austin Lush & TULIP Wakad project, a prestigious residential development in Wakad, within a competitive market. Through targeted digital advertising, landing page optimization, lead nurturing, technology integration, and strategic token-based promotions, Bliss achieved remarkable success in lead generation and bookings. The case study emphasises the significance of efficient marketing techniques, technology integration, and a customer-centric approach in achieving success in the real estate industry. The Austin Lush & TULIP Wakad project stands as a testament to Bliss’s commitment to excellence and customer satisfaction.