Project Overview:
First Key Realtors undertook the ambitious project “Saheel Mahalunge,” a prestigious residential development located in Mahalunge. The project aimed to provide luxurious living spaces with modern amenities. The campaign spanned over three months, from February to April 2023. During this period, the project achieved outstanding results, generating 1758 leads at a Cost Per Lead (CPL) of 612. The campaign also recorded 284 site visits, utilised 85 tokens, and resulted in 52 bookings.
Challenges Faced:
Before partnering with us, they encountered several challenges in their lead generation efforts. These challenges included:
1. Time-Consuming Process:
Ankur Realty found the lead generation process to be time-consuming, diverting their focus from other critical business operations.
2. Unrealistic Home Seekers/Buyers:
They encountered home seekers who had unrealistic expectations or were not genuinely interested in purchasing a property, resulting in wasted time and resources.
3. Poor Market Conditions:
The real estate market conditions were unfavourable, with decreased demand and increased competition, making it challenging to attract potential buyers.
4. Steady Lack of Interest from Home Seekers:
They struggled to generate sustained interest from potential home seekers.
5. Failing to Leverage Technology:
They lacked the expertise and resources to effectively leverage technology and digital marketing tools to reach a wider audience and generate quality leads.
Our Approach:
To address Ankur Realty’s challenges and help them generate quality leads, we devised a comprehensive strategy incorporating the following tactics:
1. Comprehensive Market Analysis:
We conducted in-depth market research to identify the target audience, understand their preferences, and analyse the competitive landscape. This helped us develop a data-driven lead generation approach.
2. Technology-driven Solutions:
Leveraging our expertise in digital marketing and technology, we implemented advanced tools and platforms to optimize lead generation efforts. This included targeted advertising, best graphics, and marketing automation to engage potential buyers effectively.
3. Tailored Communication Strategies:
We developed personalised communication strategies to engage with potential homebuyers,ensuring that the messaging resonated with their needs and aspirations. This helped build trust with them.
4. Expert Team and Collaboration:
Our experienced team of real estate marketing professionals collaborated closely with Ankur to understand their goals and challenges. We provided expert guidance and support, leveraging our industry knowledge to develop effective lead generation strategies.
5. Continuous Monitoring and Optimization:
We closely monitored campaign performance, analysed data, and made necessary adjustments to optimise lead generation efforts. This allowed us to adapt to market fluctuations, trends, and buyer preferences.
Results Achieved:
Our collaborative efforts yielded significant results for Ankur Realty’s projects:
Saheel Mahalunge (Feb 2023 – Apr 2023)
Client name | Project Name | Leads Count | CPL | Tenure | Site Visit | Token | Booking |
Ankur Realty/ First Key | Saheel mahalunge | 1758 | 612 | 3 Months | 284 | 85 | 52 |
1. Increased Leads
Within the three-month campaign tenure, we generated 1,758 leads for the project.
2. Reduced CPL
Our optimised strategies resulted in a reduced CPL of 612, enabling Ankur Realty to allocate their marketing budget more efficiently and maximise their return on investment.
3. Improved Site Visits
Due to our exclusive leads, they successfully converted 284 leads into site visits. This increase in site visits enhanced the overall booking potential.
4. Successful Bookings
Out of the site visits, 85 potential buyers expressed their intent by providing tokens, and ultimately, 52 were confirmed. This demonstrated the effectiveness of our lead generation and nurturing efforts.
Conclusion
By partnering with us and implementing our comprehensive lead generation strategy, First Key Realtors overcame their challenges and achieved remarkable results for their projects. Our targeted digital marketing campaigns, lead optimization tactics, cost-effective approaches, and personalised engagement methods played a pivotal role in driving qualified leads, reducing CPL, increasing site visits, and securing successful bookings. As a result, Ankur Realty experienced substantial business growth and established a strong foundation for the success of their projects in the competitive real estate market.